Chase Center Names Sheena Way Vice President, Content And Programming

The Golden State Warriors and Chase Center have named Sheena Way Vice President, Content and Programming, it was announced today. Way will be responsible for Chase Center and Thrive City programming opportunities, including concerts, sporting events, premium live events, outdoor plaza activations and special events. She will report directly to Chase Center General Manager Kim Stone.

Way served most recently as Vice President, Live Entertainment for the Oilers Entertainment Group (OEG), where she oversaw scheduling for Rogers Place—home to the NHL’s Edmonton Oilers—the Downtown Community Arena, ICE District and all Premium rental spaces within OEG. She managed the grand opening of Rogers Place, including the official ribbon cutting ceremony and public house along with 11 shows in its first 60 days. Way was successful in booking a variety of musical, political and cultural events for the arena and was instrumental in bringing the first-ever UFC event to the Edmonton market.

“Sheena brings a wide breadth of experience in the live events industry along with a deep relationship with influential agents, managers and promoters,” said Stone. “Having shown the ability to bring world-class tours to Edmonton and creatively program Rogers Place and ICE District, I am confident she will step right in and continue to make Chase Center and Thrive City a must-stop destination for artists and guests.”

Prior to OEG, Way served as Director, Live Entertainment for Canucks Sports and Entertainment, where she was responsible for all bookings at Rogers Arena, home to the NHL’s Vancouver Canucks. She spent additional time in the Vancouver market in positions with Live Nation Entertainment, House of Blue Concerts and the Sam Feldman Agency.

“I’m thrilled to join this team of high performers at Chase Center and add to the already impressive list of top musical acts that have played the venue,” said Way. “Chase Center has given San Francisco a much-needed world-class venue and has become a must-play destination in the entertainment industry. I’m looking forward to building on the momentum and making this world class arena a premium international entertainment destination throughout the year.”

About Chase Center
Chase Center is an award-winning 18,064-seat sports and entertainment arena in San Francisco’s Mission Bay neighborhood that is home to the six-time NBA champion Golden State Warriors and hosts a variety of concerts, family shows and special performances. Easily accessible by foot, bicycle or mass transit, Chase Center anchors Thrive City—a privately financed, multipurpose complex consisting of 3.2 acres of publicly accessible plazas and unique restaurant and retail locations, in addition to year-round health and wellness programming such as Get Fit clinics, yoga sessions, farmer’s markets and much more.