Chase Center Announces Presence on Social Media App WeChat
The Golden State Warriors and Chase Center announced today the debut of Chase Center’s official WeChat social media account ahead of tonight’s Eason Chan performance. With 48 million Golden State Warriors fans in China and 16 million followers across Chinese and Japanese social channels, Chase Center is the first multi-purpose venue in North America to have an official WeChat account and is the first in the NBA to provide comprehensive venue information in Chinese.
As a recipient of the Excellence in Multicultural Storytelling Award at Hashtag Sports Awards this year, Chase Center’s WeChat will provide Chase Center and Thrive City information for the 600,000 local Chinese speakers in the Bay Area, and the thousands of Chinese-speaking visitors the arena hosts each year. Fans can expect Chase Center’s account to offer information on food and beverage options, ticketing, and transportation for a more convenient and inclusive experience for Chinese-speaking fans. In addition, the account plans to establish a weekly newsletter and video content to strengthen cross-cultural understanding and communication.
WeChat has over 1.2 billion active monthly users and is a popular mobile app among Chinese speakers that combines social media, messaging, payments, transportation, shopping and more into a single platform.