The 2021-22 NBA season will mark Brandon Schneider’s 19th season with
the Warriors organization, his first as the team’s president and chief
operating officer. In this role, Schneider reports to Co-Executive Chairman
& CEO Joe Lacob and Co-Executive Chairman Peter Guber, and oversees
all business-related operations for the Warriors, including Chase Center and
Thrive City, a privately-financed sports and entertainment district in San
Francisco’s Mission Bay neighborhood that opened in September 2019. Schneider was promoted to his current role in March of 2021, following three years as the chief revenue officer.
In his three years as chief revenue officer, Schneider was responsible for strategic planning and execution related to all of the organization’s sales and activation efforts at Chase Center including tickets, suites, and corporate partnerships. He oversaw the team’s digital and marketing teams as well as philanthropic efforts led by the community relations group and the Warriors Community Foundation of which he sits on the board. He managed the team’s retail business both online and at Chase Center, and worked to create the best overall fan experience at Chase Center. Schneider also oversaw the Warriors’ NBA G League team, the Santa Cruz Warriors. Prior to assuming chief revenue officer, Schneider served four seasons as senior vice president, business development; two seasons as group vice president, ticket sales and services; and three seasons as vice president, ticket sales and services. Schneider originally joined the Warriors in the summer of 2002 as a season ticket account executive before being promoted to ticket sales manager in June of 2004 and assistant director of ticket sales the following April.
Under Schneider’s leadership the Warriors’ season ticket base has grown to a capped-out level of 12,000 seats, and he spearheaded a successful renewal strategy that has resulted in a 90-percentplus season ticket renewal rate in each of the past six seasons. The Warriors launched a Priority Wait List for season tickets prior to the 2013-14 season, and that list has grown to more than 40,000 members who are committed to purchasing season tickets if/when they become available. He pushed the organization to successfully adopt a dynamic ticket pricing model prior to the 2011-12 campaign, and mirrored the innovative model on the suite level shortly thereafter. He led the Warriors to a franchise-record 343-game-and-counting sellout streak by the end of the 2018-19 season, during which the Warriors received a league-leading five “best in industry” awards at the 2019 NBA Sales and Marketing Meetings.
During his tenure with the Warriors, the organization has been recognized with several prestigious awards, including being named “Franchise of the Decade” among all professional sports teams by Sports Business Journal in 2019. Additionally, the Warriors became the first professional team to win Sports Business Journal’s “Sports Team of the Year” award on multiple occasions (2014 and 2016). Schneider was named to Sports Business Journal’s Power Players list in 2018 after being named to the publication’s Forty Under 40 list in 2017. These honors followed Schneider’s inclusion on Forty Under 40 lists by Diablo Magazine in 2015 and the San Francisco Business Times in 2016. Schneider was heavily involved with the completion of the Warriors’ state-of-the-art new arena, Chase Center. A year after its opening in September 2019, Chase Center was named Sports Facility of the Year by Sports Business Journal and has received numerous distinctions and industry awards.
A Bay Area native, Schneider graduated from UCLA in 2001 with a degree in business economics and an accounting minor. A die-hard fan of both the San Francisco 49ers and San Francisco Giants, and an owner of Los Angeles Football Club (LAFC), he lives in Hillsborough with his wife Amanda and their son Tommy.