Serving the California roadside since 1999.
First Fridays at Thrive City are themed celebrations of live music, Thrive City retailers, and to keep our concert-goer community entertained before the big show! Enjoy special offers from Thrive City retailers and enter to win prizes by completing your First Friday passport by getting stamps at our participating locations! RSVP while supplies last.
Pick up your First Fridays at Thrive City Passport at the check-in table in the West Plaza or at one of our participating retailers.